My Moonfly Tlacualtemaliztli: Tlapaltemaliztli tlacualtzin by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2022
My Moonfly Tlacualtemaliztli: Tlapaltemaliztli tlacualtzin
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly Tlacualtemaliztli: Tlapaltemaliztli tlacualtzin
My Moonfly ye ce tlapaltemaliztli tlacualtzin tlachihchihualli inic quintemah metztlaxcaltin tlen momaca ipan ilhuitl Tlahcoxopan-Metztli. Inin tlachihchihualiztli quinextia in Metztli Tecpan tlen mexica... —ah, in China— itlahtollo, ican tecalli huan huehueicalli tlen omochiuhqueh ica miec tlatzacualli amatlaxinaliztli tlen eyi-ixtli. Ce tlahuilli tlen compa metztli tlaneci ipan in tlaxinalli tlatzacualtin, quichihua motepatlaqueh tlahuilli-cehualli tlanezcayotl. In tlacualtzin quipiya chicuacen metztlaxcaltin huan ce caxtli ica tepoztlaquechonimeh huan tepoztlatectiloni. Motequihuia amatl tlen amo quihtlacoa Tlaltipactli, ica pehpetlaliztli huan cuztic teocuitlatlatecpanaliztli. Quipiya 242 ica 242 ica 75 milimetro, in tlacualtzin huelis mopiya queme ce tlahuiltlachihchihualiztli ipan tlaixmantli noso ipan tlapechtli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
My Moonfly Tlacualtemaliztli: Tlapaltemaliztli tlacualtzin ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in My Moonfly Tlacualtemaliztli: Tlapaltemaliztli tlacualtzin ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. My Moonfly Tlacualtemaliztli: Tlapaltemaliztli tlacualtzin quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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