Cozticteocuitlatl Tlaquimilolli · 2022
Ucon Itehuilotl Ameyalatl
by Chi Forest
- Mahuizolli A' Design Award Cozticteocuitlatl 2022 in Tlaquimilolli
- CLIENT: Ucon
- Estimated Number of Design Views: 49,596
- Verification code 85F3E2A4EF · Verify this award
Colors
About Ucon Itehuilotl Ameyalatl
Ucon ce tehuilotl tlayectlaliztli ipampa ameyalatl tlen quipia tepoztlaltin. In itlacpacayo tehuilotl quicui tetl quen huey tlanextilmachiyotl, ihuan in itlatzintlayo quicui ce tlachihualiztli quen tepoztetl ica miec ixtlapaltin, tlen mochihua ica ce parametrico yexcampa ixtli. Inin ome tlamantin quichihua tlanenehuiliztli ihuan nochipa monamiqui quen ce centetl. In tlatectli tentli mocahua alaztic ipampa ma cualli mocuiz ica maitl. In amatlacuilolli motlacuiloa ica atl-tlapalli tlilli ipampa ma tlacotona in tlapopochtli tlen quiza itech tlacuiloliztli, ihuan ce epyollotl-nezqui amatl quinextia tliltic tetl, iztac coyoctli ihuan teocuitla huitolli tlachihualiztin. In tehuilotl quipia 64 ica 64 ica 220 milimetros.
About the Mahuizolli A' Design Award Cozticteocuitlatl
Ucon Itehuilotl Ameyalatl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Ucon Itehuilotl Ameyalatl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ucon Itehuilotl Ameyalatl quiyolchicahua ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486 - Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
