Lowen Tequitl Achto: Iixquich in Cerveza by China Resources Snow Breweries Ltd.

Lowen Tequitl Achto: Iixquich in Cerveza by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Lowen Tequitl Achto: Iixquich in Cerveza

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Tequitl Achto: Iixquich in Cerveza

Lowen ca ce iixquich tlachihchihualiztli ipampa ce cerveza tlamantli. In tlachihchihualiztli quinepanoa in tlahcuiloliztli ica pluma, in mezzotint tlahtolli ihuan in ohtli tatuaje tlahcuilolli. In geometricos tlacayotl ihuan in petlanqui tlapalli quinextiah in nepapan huelica, campa moneltoca in raspberry, in capulin ihuan in Weissbier, ic mochi tlamantli huel iciuhca ihuan melahuac moiximati. In tlahcuilolli quinnepanoa in tecuani ihuan in yamanqui ixiptlayotl ic quichihuah ce chicahuac ixtlamachiliztli ihuan ce tehuampoyotl. In caxitl ye mochihua ica aluminio ihuan in tecomatl ye mochihua ica tehuilotl. Ce tlamahuiztic tlahcuiloliztli quipia mochi ixiptlayotl chipahuac ihuan melahuac.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Lowen Tequitl Achto: Iixquich in Cerveza ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Lowen Tequitl Achto: Iixquich in Cerveza ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Lowen Tequitl Achto: Iixquich in Cerveza quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release