Neon Zebra Brand Launch Tlachihualiztli: Itlaquentli in Atecomatl by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Neon Zebra Brand Launch Tlachihualiztli: Itlaquentli in Atecomatl

by PepsiCo Design and Innovation

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Neon Zebra Brand Launch Tlachihualiztli: Itlaquentli in Atecomatl

Neon Zebra ye ce tlaquentli tlachihualiztli ipampa miec tlanamacaliztli in nenelolli atl. Cehcen comitl ihuan atl tlaquentli quipia ce tlacecelilli nenelolli atl amatlacuiloli, motocayotia Neon Zebra tlapohualiztli. In amatlacuiloli quinnextilia in tlacohuanime quen mochihuaz ce nenelolli atl ica in tlanamacaliztli. Cehcen comitl quichihua ome cocteles, motlamachtli inic motemacaz. In tlamahuizolli ixiptlayotl motta ihuan in tlanamacaliztli tlen amo ohui, quicui ce xelolli limon ihuan mint inic quimacaz tlahueyaquiliztli. In tlamahuizolli monextia quen chicahuac ome-tlatamachihualli tlacuiloliztli anozo quen eyi-tlatamachihualli tlachihualiztli, ihuan quinemitia in Neon Zebra cemanahuatl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Neon Zebra Brand Launch Tlachihualiztli: Itlaquentli in Atecomatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Neon Zebra Brand Launch Tlachihualiztli: Itlaquentli in Atecomatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Neon Zebra Brand Launch Tlachihualiztli: Itlaquentli in Atecomatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release