Xicpanahuī campa tlahtōlli
Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea) ītēchcopa Huiqiong Yang

Tlanāhuatīlli Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea) ītēchcopa Huiqiong Yang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2022

Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea)

īpal Huiqiong Yang

Tlanāhuatīlli: Xinchang County Government

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

25,946

Tlapalli

Tlanēxtilistli

Ītechcopa Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea)

Tianmu Yunwu Cuahuitl Atlapalli ca ce tlanextli caxitl tlachihchiuhtli inic quitlapachoa in cuahuitl atlapalli tlanamaconi quen ohtlatocatetlauhtiliztli ompa Xinchang. In pani caxitl quichihua tepetl inechichiuhca ihuan quitequiuhtia ome tlapantli tlaquixtiliztli inechichiuhca. Ihcuac motlapoa in caxitl, in tlahtic comitl motlecahuia, quichihua ce ixiptlayotl tepemeh, tlalli ihuan mixtli inic teittitiliztli. In hueyi tlaixnextiliztli motzintia ipan in altepetl Cihuatlahtoani Ilhuiuh nemiliztli, ihuan quicetilia in huehuetlacayotl tlamantin inhuan yancuic tlachihualiztli. In tlanextli caxitl quipia 300 ipan 200 ipan 180 milimetro ihuan in comitl quipia 90 ipan 90 ipan 90 milimetro.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea) ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea) ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tianmu Yunwu Tea Tlapacholli Tlapachiuhcayotl in Cuahuitl Atlapalli (Tea) quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Huēyiliztli īhuān Tlacualtepēhualli
Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm
Tōcāitl
packaging, vision, creativity, structure, oriental aesthetics
Tlachīhualiztli Māchiyōtl
The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Tlanāhuatīlli Nētēcahuilīztli
The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Tlatēmōliztli
Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Tēyōllālīliztli
Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Tēquitl Cāhuitl
The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Tēquitl Ōhuitl
The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Calpolli Tlācah
Huiqiong Yang
Xu Liu
Jin Gao.
Īxiptla Tlanēxtīlli
Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.

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