Hometown Flavor Arroz ilacaztli ixiptlayotl by Changshu Institute of Technology

Hometown Flavor Arroz ilacaztli ixiptlayotl by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Hometown Flavor Arroz ilacaztli ixiptlayotl

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

26,870

Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Arroz ilacaztli ixiptlayotl

Yunnan ipan chantih miec altepemeh, quinpiah intonal tlacualiztli. In arroz ilacaztli yehhuatl ce huehueh netlacualoni Yunnan, hueliti mocencahua nohuiyan tlacualli huan tlacualiztli chicahualiztli para mochihuas occequintin ahhuiyacmeh. Ica arroz ilacaztli, in tlachihchiuhqueh ochiuhqueh inin nepapan productos arroz ilacaztli Yunnan, quintlalilihqueh altepemeh intlaquen Yunnan huan altepemeh inahhuiyacayo. Ica axcan tecnología tlacualpiyaliztli, Yunnan iahhuiyacayo mopatlantia nochi cemanahuac.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Hometown Flavor Arroz ilacaztli ixiptlayotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Hometown Flavor Arroz ilacaztli ixiptlayotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hometown Flavor Arroz ilacaztli ixiptlayotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.