Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2022

Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Colors

The Design

About Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl

Lamay Island Ixochiuhcayotl Series ye se tlanamacayotl tlacetilistli tlachihualli para michin huaquilistli huan michin cuahuitl tlachihualli itech yellowfin tuna. Tlanexillotl neztica ipan tlaixnextilistli huan tlaixmatilistli itech Lamay Island ipan Taiwan, huan noyaxca Tetl Xoquiztli tepetl tlacuiloli mocuiltonoa quen huey tlanexillotl. Icallo tlanamacayotl mochihua ihuan amatl huan tlapoua ica tepoztlatzacualotl mahuiztic, huan iyolca tlahtlanextilis 34 ihuan 23 ihuan 6 sentimetl. Tlatlacuilolistli mocuiltonoa teocuitlatl chichiltic tlapaltli huan cequi petlanqui tlaixmatilotl. Se calli ihtec ica tepozxochtli molpia mocuiltonoa para michin huaquilistli mocahua yancuic. Tlaca ihcuac tlacualli tlacuazqueh, callo huel ocsepa monequi para tlapiyalotl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lamay Island's Souvenir Series Tlacetilistli Tlanamacayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang