Artem Luxury Watch Straps Tlatecpachihualiztli by Joel Derksen

Artem Luxury Watch Straps Tlatecpachihualiztli by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2022

Artem Luxury Watch Straps Tlatecpachihualiztli

by Joel Derksen

Client: Studio Otherness

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Artem Luxury Watch Straps Tlatecpachihualiztli

Artem Luxury Watch Straps in tlatecpachihualiztli tlachihualli inic huey patiyo tepoztlapohualoni ilpicayotl, tlachihualli intech in tlapiyalizque. In panitl tlacuiloli mopatlania inic monextia se caxitl calaquiani ica amatl chipahuac, tlapouhqui in inacastlan ica se tzacualoni ilpicayotl. Se poctli (foam) tlatectli quipiya in ilpicayotl ipan inemian. In nezcayotl tetic ihuan tlaxeliuhcayotl quinextia in tenextli yayauhqui ihuan cualli tlachichihualli. In teocuitlaehualiztli (foil stamping) ihuan amatl teztic ihuan xoxoctic huel yectli quimacaqui se nezcayotl yeccan ihuan tlamachtli. In tlachihualli omoxeloh inic cualli monextia in tlanamaconi ihuan panoc caltentli caxitl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Artem Luxury Watch Straps Tlatecpachihualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Artem Luxury Watch Straps Tlatecpachihualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Artem Luxury Watch Straps Tlatecpachihualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue