Hightail Tlaquimilolli by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2022
Hightail Tlaquimilolli
Client: Depot Creative
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
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- Verified Award Winner
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The Design
About Hightail Tlaquimilolli
In tequipanoyan otlanahuatiloc ma quichihuaz in tlahtolcayotl, in tlahtoltequitl ihuan in ixiptlayotl amoxtli ihuan tlaquimilolli tlamachiliztli para ce yancuic tepozmalacatl cuaxicalli nepantlayahuiliztli. In tlanahuatiliztli oquipiaya miac tlamelauhtli, in tlaquimilolli monequi ma yehuatl para oquichtin ihuan cihuahuan, ma oc ceppa mohueliti mochihuas, ma cualli moittaz in tlamantli ihuan ma amo etzontic para amo patiyotl tlamahmaniztli. In chipahtic ihuan ce yancuic miac tlacpac ehuatl xiquipilli mochiuh ma quipixoz nochi in tlacohuanih quinequiah, ihuan quipia nochi in tlacohuani quitlazohtla ma pehuaz: in tlamantli, tlatzontetequiliztli, tlacacahualiztli ihuan kenin mochihuas amoxtli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Hightail Tlaquimilolli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Hightail Tlaquimilolli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Hightail Tlaquimilolli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
- Team Members
- Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator
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