Valenlime Tlapiyalxochitl by Wallrus Design Studio

Valenlime Tlapiyalxochitl by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2022

Valenlime Tlapiyalxochitl

by Wallrus Design Studio

Client: Valenlime Co.

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Valenlime Tlapiyalxochitl

Valenlime se tlapiyalxochitl tlachihchiuali intech cuauhnexcuahuitl huan huaquilcuahuitl in ahmo quipia tzopelictli noso occequi tlapoyecholli. In tlapiyalxochitl quipia 110 mm inic patlahuac, 27.2 mm inic huehcatlan, huan 115 mm inic huehcapan. In tamachihualli omopeuh inic huelis mahuiltiloz zan cualli ihuan inic huelis nochi motenehua ipan pehpetlaquilizcaxitl, in ica motemachtia tlein quixtia poctli ipan ohtlatocayotl. Chichiltic ecoline tlapaltin huan machiyotlachihchiuali xochicualli tlein moquixtia ipampa tlaixcopinaliztli. Se ithualcopa tlaixnextilo tlein tlanexilo huan tlein monextia in nelli huaquilcuahuitl in itech itzalan; huan se icpatl castillan tlein ohnetechca ipan tenamitl motequixtia inic monamictia machiyotlachihchiuali ihuan tlein oncan pouhqui.

The Recognition

About the Mahuizolli A' Design Award Bronse

Valenlime Tlapiyalxochitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Valenlime Tlapiyalxochitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Valenlime Tlapiyalxochitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar