Proshot Coffee Tlaquimilli by Mohsen Koofiani

Proshot Coffee Tlaquimilli by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Proshot Coffee Tlaquimilli

by Mohsen Koofiani

Client: Proshot Coffee

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Proshot Coffee Tlaquimilli

Ini tequitl quinextia cahuetl tlachihualiztli ihcuac tocaliztli zan neixcuitiliztli tlachihualli. Mochihuah huehhueyaqueh tlaneltocanih ihuan innenenca tequitlatquitl inic palehuia tlalticpac ihuan macehualnemachtiliztli ipan ohui nepantlayotl cahuetl tlachihualiztli, ihuan palehuia tlatlacatin tequitih inic mochihua ini tlachihualli auh amo neicah. Inique yancuic cahuetl ixiptlanemilih quitah in piltontli itech tlacatl ihuan itlaneltocayocemanahuac. In tlacuiloliztli mochihua ica atlapalli. Pepetztic ica tlacuilolchihchihualiztli quichihualiz ma tlaquimiltin cachi neci.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Proshot Coffee Tlaquimilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Proshot Coffee Tlaquimilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Proshot Coffee Tlaquimilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Dimensions & Packaging: 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Tags: Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Production Technology: In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Design Challenge: Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Research: Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Inspiration: The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Project Duration: The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Operation Flow: 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Image Credits: Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani