Tlanāhuatīlli Bethru Chipahualiztli Tlanamactli Ītzimpehualiz ītēchcopa Izabela Jurczyk cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
TepoztliTlaquimilolli· 2022
Bethru Chipahualiztli Tlanamactli Ītzimpehualiz
īpal Izabela Jurczyk
Tlanāhuatīlli: Bethru
Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #140558Tlanēxtilistli
Ītechcopa Bethru Chipahualiztli Tlanamactli Ītzimpehualiz
Bethru in tlazohtlaliztli īca ītzimpehualiz para calīxpan chipahualiztli tlein tlachīhualli īpan tetl tlapatzcayotl huān ce nēnepaniuhqui atlapitzalōni tlein huel occeppa monequi. In tetl tlapatzcayotl mochīhua īpan 93 mahcuīlli neneuhcayōtl tlein huāllauh īpan tlālticpactli, ahmo tlacuālōtl tlein tēyōlqui, ahmo tētoliniliz īpan yōlcāmeh, huān ahmo tlein tepitzin plástico. Cecen tlapatzcayotl pahuetzi īpan ātl tlein huāllauh ītech āpilolli huān quichīhua ēyi pōhualli huān mahtlactli mililitroh chipahualiztli āyōtl. In atlapitzalōni mocōhua ceppa huān occeppa monequi miacpa, tlein quitepitzōhua plástico tlein mocahua. In tetl tlapatzcayotl mīxihuiliah īca āmatl huān in cāxatl mochīhua īca āmatl tlein huel occeppa monequi. In tlapālli huān īnexcaltiliz ītzimpehualiz huāllauh ītech tlālticpactli tlein nemi.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Tepoztli
Bethru Chipahualiztli Tlanamactli Ītzimpehualiz ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Bethru Chipahualiztli Tlanamactli Ītzimpehualiz ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Bethru Chipahualiztli Tlanamactli Ītzimpehualiz quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Huēyiliztli īhuān Tlacualtepēhualli
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Tōcāitl
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Tlachīhualiztli Māchiyōtl
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Tlanāhuatīlli Nētēcahuilīztli
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Tlatēmōliztli
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Tēyōllālīliztli
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Tēquitl Cāhuitl
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Tēquitl Ōhuitl
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Calpolli Tlācah
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Īxiptla Tlanēxtīlli
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
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Tlanēxtīliztli Tlanāhuatīlli
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