Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2022

Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan

Broken Top Brewing Co Craft Beer yehyecoa se tlapohualli tlatzacuililli in tlachihchiuhtli in ipampa se tepitzin tlacuentlaxtli cerveza tlaneltilihtli in quichihua IPA huan pilsner. In machiotl amoxtlacuilolli quinextia huehcauh ahahuiltiloni. Se logo tlanamactli monelohua ihuan tlapalli in cada tlanamacatiloni tlalpampa ihuan monelohua ica machiotl para quichihua se tlaixnamiquiliztli. In botes tlachihchiuhtli ica xihuitl-tepoztli textli, tlayecantli para ahci se yayahuic-xoxoctic tlapalli tlen amo achi nezqui ipan tepoztli botes. Ultra-huel-yolic tlacuilolli ica atl-ihyotl ica se iztac tlacuilolli panohtli quichihua in machiotl ohuiya cualtzin nesqui. In 211 tepatlantli tlachihchiuhtli hueli quipia caxtolli-once atl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Broken Top Brewing Co Craft Beer Tlapohualli Tlatzacuililli in Atl Oncan quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable