Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli ītēchcopa Jessica Yang - WeBranding Global

Tlanāhuatīlli Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli ītēchcopa Jessica Yang - WeBranding Global cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2023

Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli

īpal Jessica Yang - WeBranding Global

Tlanāhuatīlli: WeBranding Global

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #141987

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli

Heivy in itoca ihuipiltzin tlaquentli ihuan tlaneltiliztli tlazohtlaliztli tlachihualli inic macuilli tlacualli in tepozcuitlaxayotl atl. In tlacualli quipia macuilli tlamantli itoca Cochcalli, Tlaehuatiliztli, Yoliliztli, Chicahualiztli ihuan Tlapiyaliztli. Cecen xoctli quimopatia in itlapaltiliz ihuan in ixnexyotl inic quinextia occe tlacualiztli, zan cetiliztli tlamamachiliztli quipiya cetilia in ixquich tlamantli. In tlacualli motemachtia itech tehuilocaxitl in ipatlaniliz 35 ihuan 35 ihuan 107 milimetl, chihualli itech tlamantli huel cepan mopatlani. In inequiliz in tlachihualli inic quimaca in tlaneltiliztli ce yectli ihuan cetiliztli tlamachiotl inic pactinemiliztli ihuan chicahualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Heivy Tepozcuitlaxayotl Ihuipiltzin Tlaquentli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Huēyiliztli īhuān Tlacualtepēhualli: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tōcāitl: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Tlachīhualiztli Māchiyōtl: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Tlanāhuatīlli Nētēcahuilīztli: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Tlatēmōliztli: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Tēyōllālīliztli: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Tēquitl Cāhuitl: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Tēquitl Ōhuitl: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Calpolli Tlācah: Creative Director: Jessica Yang
WBG Creative Team