Snow Zero Tlapacholiztli ipan Tlaīlli by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Snow Zero Tlapacholiztli ipan Tlaīlli
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
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The Design
About Snow Zero Tlapacholiztli ipan Tlaīlli
Snow Zero ce tlapacholiztli tlahtlaliliztli inic ce hard sparkling water tlen quipia tepitzin alcohol ihuan tepitzin calorías. In tocaitl Zero quinezcayotia tlahcoyohualli, tlen motta quen ce tlamiliztli ihuan noihqui ce pehualiztli. In machiyotl infinito tlen ca ipan in tlapacholiztli quinextia in tlanemililiztli itech in tlen amo tlami. In machiyotl 0 omochiuh ica ce tlachializtli quen tepoztli atic ica eyi ixtlapaliztli, inic quinezcayotiz ce ahuiyac ihuan yamanqui tlamachiliztli. In tlahcuilolmeh ipan in teconhuan quiselia in yancuic tlachializtli tlahcuilolli inic quipiaz ce tlachializtli tlen huallauh mostla. In teconhuan tlen quipia itlachializ quen ce achitzin atl huel monechicoah incamac ica incamac, ihqui on ome teconhuan quichihuah ce yancuic machiyotl infinito. Motequitiltia teconhuan tlen aluminio ihuan teconhuan tlen tezcatl.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Snow Zero Tlapacholiztli ipan Tlaīlli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Snow Zero Tlapacholiztli ipan Tlaīlli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Snow Zero Tlapacholiztli ipan Tlaīlli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
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