Zhuojiu Tlaixpacholiztli ipan Octli Tlaquentiliztli by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2023
Zhuojiu Tlaixpacholiztli ipan Octli Tlaquentiliztli
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #144458The Design
About Zhuojiu Tlaixpacholiztli ipan Octli Tlaquentiliztli
Zhuojiu ce tlaixpacholiztli tlaquentiliztli ipan octli tlen China. In ixiptla in teuhctli oquiselih itlanextil in tepoztlateconi, ce tlamantli tlen mopachihuia ihuan chicahualiztli. In caxitl tlen pani mochihua ica cuahuitl tlen occepa motequitiltia ihuan quinextia ce tzayanaliztli, quen tla oquitzayanque ica tepoztlateconi. In teuhctli mochihua ica tezcatl. Amo tlein tlacuilolli motlalia ipan in caxitl nozo ipan in teuhctli, ihuan in itoca in tlachihualli motlacuiloa ica tecolli. In caxitl quipia 300 milímetros ihuecapan, 180 milímetros ihueyac ihuan 120 milímetros ipatlahuac. In teuhctli quipia 180 milímetros ihuecapan. In cuauhcaxitl huel mopiyaz ihuan zatepan occepa motequitiltiz quen ce tlachichihualiztli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Zhuojiu Tlaixpacholiztli ipan Octli Tlaquentiliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Zhuojiu Tlaixpacholiztli ipan Octli Tlaquentiliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zhuojiu Tlaixpacholiztli ipan Octli Tlaquentiliztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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