Gojaming Tlatepēhualli īxōchāyō by Qichao An

Gojaming Tlatepēhualli īxōchāyō by Qichao An is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2023

Gojaming Tlatepēhualli īxōchāyō

by Qichao An

Client: Mornice Brand Design

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Gojaming Tlatepēhualli īxōchāyō

Gojaming in tlatepēhualli tlachīhualli īpal miyaquin xōchāyōtl in ītech tlahtlazoloh xōcotl. In tlatepēhualli quipiya centetl PET xōcōmecatl īhuān machiyōtl tlatlālīlli īpan, in ītech patlāhuac 70 mm, in ītech patlāhuacāyōtl 35 mm īhuān in ītech huēyacāyōtl 200 mm. In machiyōtl Gojaming ītech tlahtlāliltin quihuēyalīlīzqueh īhuān monequih quen tlanēxtīlli huēyi in mochi tlatepēhualli, in quichīhua centetl mocenpōhuani tocaitl mahmani. In tlachīhualli quipiya ēyi tlamantli āyōtl, īhuān cecen āyōtl quimacah huēyi tlapālli in mocepanoa ītech xōcotl in ītechpa. In tlapāltin īhuān xōcotl tlahtlāliltin quinpalēhuiah in tlacōhualiztlaneltocah ic quimatizqueh cencah yolic cecen āyōtl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Gojaming Tlatepēhualli īxōchāyō ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Gojaming Tlatepēhualli īxōchāyō ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Gojaming Tlatepēhualli īxōchāyō quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.