Qingjiu Vino Itlapachiuhca (Tlaquimiloliztli ipampa vino) by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Qingjiu Vino Itlapachiuhca (Tlaquimiloliztli ipampa vino)
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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About Qingjiu Vino Itlapachiuhca (Tlaquimiloliztli ipampa vino)
Qingjiu ce tlaquimiloliztli tlachihualli ipampa ce vino tlen omochihchiuh inpampa cihuameh. In tehuilotecomatl mochihua ica tehuilotl ihuan in quiyahuac caxitl motlamachihchiuh ica teocuitlaamatl tlapachiuhtli (foil stamping). In itlachiyeliz tecomatl quicui inelhuayo itech in cihuanacayotl ihuan quinextia ce mahuizyotl ihuan cualnezcayotl tlen quicui itech tonalquizayampa ihuan tonalcalaquiyampa tlamatiliztli. Ce olinqui tlahcuilolli ipan itlacpac in tecomatl mochichinoa ihuan in itlatzintlan tlen zan iuhqui. In caxitl itlaquetzaliz moxeloa ica colihqui huihuiltecameh tlen quilnamictia in nacayotl. In caxitl quipia 300 mm ihuacapan, 120 mm ihueyacapan ihuan 115 mm ipatlahuacapan. In tlaquimilolli motlapoa itech ixpan ihuan in itzacca momalacachohtiuh inic quixtiliz.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Qingjiu Vino Itlapachiuhca (Tlaquimiloliztli ipampa vino) ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Qingjiu Vino Itlapachiuhca (Tlaquimiloliztli ipampa vino) ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Qingjiu Vino Itlapachiuhca (Tlaquimiloliztli ipampa vino) quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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