Rivalta Iamatlahcuilol Vino Tehuilotecomatl by Ximena Ureta

Rivalta Iamatlahcuilol Vino Tehuilotecomatl by Ximena Ureta is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2023

Rivalta Iamatlahcuilol Vino Tehuilotecomatl

by Ximena Ureta

Client: Santa Ema

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #144823

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rivalta Iamatlahcuilol Vino Tehuilotecomatl

Rivalta ce iamatlahcuilol ihuan ipetlacaltlachihchiuh vino tehuilotecomatl in omochihchiuh ipampa ce chichiltic vino tlaneloliztli in zan tepitzin omochiuh. In ixpan amatlahcuilolli omotlacuilo ipan amatl in ahmo tlapetlanaltilli ihuan ahmo quipalehuia atl, ica offset tepoztlacuilolli ica macuilli huel tlatzonquizcayotl tlapalli, matte iztac teocuitlaamatl, silkscreen tlapetlanaliztli ihuan tepozmachiotl tlacoyonilli. In icuitlapan amatlahcuilolli omotlacuilo ica digital tepoztlacuilolli ica yei huel tlatzonquizcayotl tlapalli. In amatl quipia machiyotl in quinextia ca in cuauhtlah campa hualquiza cualli motlacuitlahuia, ihuan ahmo huehcahua quizoloa ihuan quipalehuia in tonalmeyotl ultravioleta. In chichiltic tlapalmeh ihuan ce huel tlachializtli tlahcuilolli quilnamiquiltia in Italia campa ohualquizqueh in achto chanehqueh, ihuan ic quimaca in tlanextiliztli ce cualnezcayotl mahuizzotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Rivalta Iamatlahcuilol Vino Tehuilotecomatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Rivalta Iamatlahcuilol Vino Tehuilotecomatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Rivalta Iamatlahcuilol Vino Tehuilotecomatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Dimensions & Packaging: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Tags: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Production Technology: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Design Challenge: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Research: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiration: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Project Duration: Rivalta was launched in June 2022 in Chile as the first market.
Operation Flow: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Team Members: Art direction and design: Ximena Ureta.
Image Credits: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.