New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli by CCB Fintech Co., Ltd.

New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2023

New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli

Yancuic Xihuitl Chichiltic Amatlapechtin ce cenquizcayotl eyi chichiltic amatlapechtin tlamachtli tlachihchiuhtli inic Chino Yancuic Xihuitl. In chichiltic amatlapechtli ce huehcauh Chino tetlauhtilli tlein monequi inic mahuiztililo Yancuic Xihuitl Yohual, ihuan in tlahtolli Li Shi quipia in tlahtlaneuhtli cualli tlamantli ihuan cualli tonalli. Cecen tlachihchiuhtli tlein moyollohtia ipan ce huehcauh tlahpaloliztli: in tomahua michin, in cualtzin naranja ihuan in ayohtli inic cualli tonalli. In machiotlacuiloliztli quihquixtia in nezcayotl huehcauh Chino tomin ihuan quinepanoa inin nezcayotl ihuan cecen machiotl ica yolic tlatlaliliztli, tlamelahualiztli ihuan ixco. Cecen amatlapechtli quipia mahtlacpohualli-ihuan-caxtolli ipan cempohualli-ihuan-mahtlactli milimetlin.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. New Year's Red Envelopes Chichiltic Amatlapechtli Tlapiyalli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu