Heralbony Tlapacholiztli by Atsushi Morita

Heralbony Tlapacholiztli by Atsushi Morita is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2023

Heralbony Tlapacholiztli

by Atsushi Morita

Client: Paper Parade Inc.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #145156

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Colors

The Design

About Heralbony Tlapacholiztli

Heralbony ce tlapacholiztli tlacentlaliliztli tlen omochihchiuh ipampa ce arte-yoliztli tlanamacayotl, tlen quitequitiltia in tlahcuilolli tlen quinchihuah tlahcuilohqueh tlen quipiah cocoliztli in intlacayo, ipan tzotzomahtli ihuan calihtic tlachihchiuhtli. Ce zan xoxoctic amatl, tlen omopehpen itech ocachi miec 9,000 amatl tlamantli, motequitiltia ipan nochi tlapacholiztli ihuan tlanamacayotl tepoztlatquitl tlen quinmatocah in tlacohuanimeh. In xoxoctic tlapalli yeh in inezca World Autism Day (Cemanahuac Autismo Ilhuitl). In amatl tlen omopehpen tilahuac ihuan quipia ce tlachihualiztli itlachializ queh mahchihchihualiztli. Zan motequitiltia in foil stamping (tepoztlapalhuiliztli), zan ipan ce tlalnamiquiliztli ihuan ce hueyica, tlen quiquixtia in tlapalli tlanehnehuiliztli tequitl ihuan quichihua ma amo miec ipatiuh. In tlacentlaliliztli quipia tlanamactli caxitl, tlacualtiliztli caxitl ihuan tlacohualiztli coxtal.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Heralbony Tlapacholiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Heralbony Tlapacholiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Heralbony Tlapacholiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensions & Packaging: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tags: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Production Technology: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Design Challenge: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Research: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiration: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Project Duration: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Operation Flow: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Image Credits: Photographer Yusuke Tsuchida, 2019 to 2022.