Liang Bai Kai Iixquimiliuhca Atl Ihuani ītēchcopa Tiger Pan

Tlanāhuatīlli Liang Bai Kai Iixquimiliuhca Atl Ihuani ītēchcopa Tiger Pan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Platino īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

PlatinoTlaquimilolli· 2023

Liang Bai Kai Iixquimiliuhca Atl Ihuani

īpal Tiger Pan

Tlanāhuatīlli: Jinmailang Beverage Co., Ltd

Mahuizolli A' Design Award Platino Tēmacēhualōni īpan Tlaquimilolli Tlamantli

415,218

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #145406

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Liang Bai Kai Iixquimiliuhca Atl Ihuani

Liang Bai Kai ce tehuilocaxitl in omochihchiuh ipampa atl in omopozon ihuan omoceceli inic mihuiz. Inin tocaitl quinezcayotia atl pozonqui in yeh oceceliuh, ce atl in ye huecauh miec tlacah quih ompa China. Inin caxitl ahmo quipia amatlahcuilolli. Ihuan yeh, in tlahcuilolli itech Song tlahtocayotl itlahcuilol "Riverside Scene from Tsingming" occeppa omotlahcuilo ihuan omotlali ipan tehuilotl ica totonqui-panohualiztli tepoztlahcuiloliztli. Inin ixiptla omoxexelo ipan mahtlactli omome caxitl, in quinezcayotia in mahtlactli omome huehcauh cahuitl. In tehuilotl iixco quimaca petlanaliztli ihuan tlamatocaliztli. Cecen caxitl quipia 313 milimetro ihuehcapan ihuan 76.5 milimetro itamachiuhca imalacachiuhca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Platino

Liang Bai Kai Iixquimiliuhca Atl Ihuani ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Liang Bai Kai Iixquimiliuhca Atl Ihuani quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Liang Bai Kai Iixquimiliuhca Atl Ihuani ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Huēyiliztli īhuān Tlacualtepēhualli: height 313mm x diameter 76.5mm
Tōcāitl: water, Chinese water, bottle, package, label-less
Tlachīhualiztli Māchiyōtl: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Tlanāhuatīlli Nētēcahuilīztli: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Tlatēmōliztli: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Tēyōllālīliztli: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Tēquitl Cāhuitl: The project lasts 5 months, designed in Shenzhen.
Tēquitl Ōhuitl: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Calpolli Tlācah: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Īxiptla Tlanēxtīlli: Tiger Pan