Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli by Tiger Pan

Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2023

Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli

Dukang Liquor ce packaging tlatlālīliztli ipampa ce chinatlācatl tlaīlli itōca baijiu. In tehuilocaxitl mochīhua ic tlacpac ixquichca tlatzintlan inic quinēzcāyōtia īxāyacatl Cao Cao, ce huēyi yāōtēcani ihuan cuīcapihqui in yehhuēcauh, in īcuīcayo ōquimacac in tōcāitl in tlanamacōni. In ītlapachōlōca quinelhuayōtia in cuātlapachōliztli in tlahtohcātequipanohqueh in ye ōpanōc Han tlahtohcāyōtl, ihuan in ītlāc tlaxinqui iuhqui ce huēyi tlaquēmitl, no ihqui quitemaca ce chicāhuac tlamātzōliztli. Motequitiltia tehuilotl in mochīhua ahmo tepalcatl in oc cequi tlanamacōnimeh quitequitiltiah, ic in īxco quicui pepetlaquiliztli ihuan tlamatiliztli. In quiyahuac caxitl mochihchīhua ica ce vector tlahcuilōlli in Luoyang, in huehcauh huēyi āltepētl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dukang Liquor Ipacahuil tehuilocaxitl tlaīlli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan