Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz) by Tiger Pan

Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz) by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2023

Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz)

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz)

Zhong Yuan No. 1 ce tlapacholiztli tlahtlaliliztli ipampa Maojian xihuitl atl, ce huehcauh chinantecatl té tlen mochihua ipan tepetlalmilli. Ipampa in té iahhuiyaca yamanqui ihuan ahmo chicahuac, in tlapacholiztli mocahua yamanqui ihuan cualnezqui. In té comitl mochihua ica tepoztli tlaixpetlahualli ica tlacopinaliztli ihuan teocuitlatl tlamachiotiliztli, ihuan monechicoa in ahmo petlanqui ihuan petlanqui tlaixyecoliztli. In comitl itzoncal ixiptla quilnamiqui ce té tlapixqui aquin quitlalia ce cuaxochitl. In quiyahuac caxitl mochihua ica tlachihualli amatl ihuan motzacua ica ce tlamachihualli ilpicayotl tlen oquiyolmacac in huehue té millacah incalhuan inventana cuauhnepanolli. Melahuac té xihuitl quichichihua in ilpicayotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz) ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz) ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zhong Yuan No. 1 Xihuitl Atl Tlapacholiztli (Té ipacholiz) quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan