Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo by Tiger Pan

Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2023

Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #145832

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Colors

The Design

About Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo

Yunnan Baiyao yehhuatl in ixtlapachiuhcayo tlayoccantli tlen conetl intencualnextiloni. In tlaixiptlayotl brand mixtli piltontli, tlen quihualitta itoca in brand, campa "yun" quihtoznequi mixtli. In tlaixiptlayotl neci ica occequi ixtlamachiliztli tlen quinextia occequi xihuitl. In machiotlacuiloli mochihua ica conemeh intlacuilolnezcayo inic quipiaz intech tlaixpan innantzin ipan tlapechtli. In cuaxicaltin cualli ompa tlapechpan tlacpac ihuan tlanacaz, ihuan in xocotlaxcaltzin cuaxicaltin mocentlalia ihuan mochihua huey xocotlaxcaltzin ixiptlayotl. In ixtlapachiuhcayo mochihua ica PLA, tlen popolihui ipan ome ic mahtlactli metztli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Yunnan Baiyao Tencualnextiloni Iixtlapachiuhcayo quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan