Momenten Tlatzacuiltilli Atl Tlapatiotl by E2W Studio

Momenten Tlatzacuiltilli Atl Tlapatiotl by E2W Studio is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2023

Momenten Tlatzacuiltilli Atl Tlapatiotl

by E2W Studio

Client: E2W Studio

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Tlatzacuiltilli Atl Tlapatiotl

Momenten ce tlatzacuiltilli tlanexquixtiliztli īpal ce octli tepitztic amo tzopelic tlen monamaca īpan pitzactzitzin tepoztecontin. In tocaitl motēnēhua in cualli tonalli ika tlai, ahmo achtopa, ahmo zan achi teotlac. In tlanexyotl motlālia īpan tlācamiquiztli tlen motēnēhua "bubble monsters", tlen quīzqui ītech ce ixtelolotzin tlen mochīuh ika machiotlahcuilōlli. Cecen monstro-nēxtiliztli quinēxtia ce ahhuiyaliztli: yancuic yolic malacachtic in tlen ahhuiyac yamānqui, ihuan yancuic yacatepitztic in tlen ahhuiyac chichīc, inīc quinpalēhuia in tlacōhuanih ma quīxmatican in ahhuiyaliztli tlen quinequih. Ce ohtli tlapatiotl motēnēhua KAI quixtia in ye tlanextilli, yolic ihuan ahhuellamatca nemiliztli. In tlanexquixtiliztli otlamic īpan xihuitl 2021.

The Recognition

About the Mahuizolli A' Design Award Bronse

Momenten Tlatzacuiltilli Atl Tlapatiotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Momenten Tlatzacuiltilli Atl Tlapatiotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Momenten Tlatzacuiltilli Atl Tlapatiotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A