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Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl by Tanya Dunaeva

Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.


BronseTlaquimilolli· 2023

Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl

by Tanya Dunaeva

Client: Tanya Dunaeva

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl

Mugo ātzitzicaztli quipiya nāhui nepapan ātlāmanalli: tlānextli ātōlli, xocoātl, cōcōc necutli īhuān chicāhuacātl. Nochīntin īntlachihuallōcāuh zan yōlchīuhqueh. Yancuic ohui īpan tlamanalli tlachīhualiztli monequia yuhquin ohui īpan tlaquimiloliztli tlachīhualōni. Tlanexiliztli ītech nin ca āmatlahtōlchīhualli. Motzintia īpan tlachīhualli huehueh āmachiyōtl tlapanahuia octli, yece īpampa nēxtīz yancuicayōtl īhuān yancuic tlamanalli, īca huey occeppa yōlnemiliztli huehueh. Miec tlālpan īhuān nepanōlli tlachīhualli tzontecomaliztli chīhua tlachīhualōni cēntetl īhuān tlamahuizōlli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Mugo Ātzitzicaztli Tecomātl Ītlahtōlamatl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging
Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags
Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology
The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge
The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research
After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration
The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration
Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow
This is a standard bottle with twisted cap
Patents
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Team Members
Tanya Dunaeva
Image Credits
All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin

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