Xicpanahuī campa tlahtōlli
Lay's More Belgian Really Impossible Tlacualli Ipacholiztli ītēchcopa PepsiCo Design and Innovation

Tlanāhuatīlli Lay's More Belgian Really Impossible Tlacualli Ipacholiztli ītēchcopa PepsiCo Design and Innovation cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2023

Lay's More Belgian Really Impossible Tlacualli Ipacholiztli

īpal PepsiCo Design and Innovation

Tlanāhuatīlli: PepsiCo Design & Innovation

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlapalli

Tlanēxtilistli

Ītechcopa Lay's More Belgian Really Impossible Tlacualli Ipacholiztli

Lay's More Belgian Really Impossible ce tlatzacuilli tlapacholiztli tlachihualiztli tlen zan tepitzin omochiuh inic papas chips tlen monamaca ompa Belgica. Inin tlapacholiztli quinextia ome yancuic tlahuelmatiliztli tlen ompa altepetl omochihchiuhqueh ihuan Brussels Ketjep. Otlanotzalohqueh in belgatlacah tlacohuanimeh ma quititlanican intlachihualiztlalnamiquiliz tlen huel quipia in altepetlacayotl, ihuan in ome tlalnamiquiliztli tlen ocachi otlapanahuiloqueh ica tlapehpenaliztli oquimpanextihqueh ihuan oquintocayotihqueh ipan in tlapacholtin. Inin ohtli quinanquilia ce tlacualtzintli tianquiztli campa in altepetl tlanamacanimeh quitemacah tlahuelmatiliztli ihuan tlahtolli tlen huel monequi. Inin tlachihualiztli quinequi quinpiaz in axcan tlacohuanimeh tlen Lay's ihuan no quinhualhuicaz occequintin yancuiqueh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Lay's More Belgian Really Impossible Tlacualli Ipacholiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Lay's More Belgian Really Impossible Tlacualli Ipacholiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Lay's More Belgian Really Impossible Tlacualli Ipacholiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Tēyōllālīliztli
Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli