Shochu X Tlatzacuiliztli Itlamachiliz by Kota Sagae - Saga Inc

Shochu X Tlatzacuiliztli Itlamachiliz by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2023

Shochu X Tlatzacuiliztli Itlamachiliz

by Kota Sagae - Saga Inc

Client: Shochu X

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Shochu X Tlatzacuiliztli Itlamachiliz

Momachilih para yancuic totocayotl Shochu X, ce tequitilcali tlein quichihua yancuic tlamahuizolli ipan axcan tlanextli para shochu, ce huehueh octli mochiuhqui ipan Kyushu, Xapon. Ipatihtoc tlein inin marca amo zan quimaca octli itlamahuizol yece no quimahuizoa nepanoliz ipan cultica ihuan nemiliztli. Oquicohuah ce botella ihuan etiqueta cualli Icihuactlampa, yece oquintlalih ce tlachihualiztli quipia ce patron cualli Xaponeca ihuan tlamachiliztli amo miac tlamantli para quinextiz cultica nepanoliztli ipan Icihuactlampa ihuan Tonatiuhiquizayan ihuan cemanahuactlaca ipaquiliztli ipan nepanolizcentli inepan inin shochu.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Shochu X Tlatzacuiliztli Itlamachiliz ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Shochu X Tlatzacuiliztli Itlamachiliz quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Shochu X Tlatzacuiliztli Itlamachiliz quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.