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Paraiso Amatl Tlatecpanaliztli by Izabela Jurczyk

Paraiso Amatl Tlatecpanaliztli by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.


BronseTlaquimilolli· 2023

Paraiso Amatl Tlatecpanaliztli

by Izabela Jurczyk

Client: Zing

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Paraiso Amatl Tlatecpanaliztli

Paraiso in amatl tlatecpanaliztli tlen kinextia miak amatl uan tepostli amatl in monequi tlaixtlapalouani uan tlachichiualiztli. In tlanechikoli mocuepa yeyi tlatecpanalistli: tlen ocsepa monequi, tlen tlapalyoua uan iztac amatl. Cada tlanamacatl motenehua ihuan miak tlamachtli, ika in tlaixyecoani uelis kixelotiaz in cuali tlamantli ika tlapalli, itech uan iyetic. Se amoxtli tlen chicueyi amatl kinextia in tlaixtlapaloliztli uan tlachichiualiztli tlaixnextiliztli, ihuan ompa oncan offset tlaixtlapaloliztli ika Pantone tlapalli, screen tlaixtlapaloliztli, tototomatl estampación, tlapoyauac estampación uan tlateintiliztli. Se ixtli ika amaxtin kipia in yeyi tlatecpanaliztli itech se tlanechikoloni.

The Recognition

About the Mahuizolli A' Design Award Bronse

Paraiso Amatl Tlatecpanaliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Paraiso Amatl Tlatecpanaliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Paraiso Amatl Tlatecpanaliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The sampler presents a whole range of papers and cardboards for printing and decorating available from the distributor. All products are described in detail so that you can easily find the one that best suits your project. In addition, the presenter on 8 sheets presents the possibility of printing and decorating selected papers, which can be an additional inspiration for customers.
Dimensions & Packaging
Closed cover: 185 mm x 48 mm x 250 mm
Open 185 mm x 48 mm x 415 mm
Booklet 8 cards 180 mm x 245 mm
3 samplers: 180 mm x 80 mm x 35 mm
Tags
Paper sampler, hot foil stamping, blind stamping, punching, screen printing, pantone colours
Production Technology
Hot foil stamping, blind stamping, punching, a variety of printing techniques: combining offset printing with screen printing, printing with the use of properly selected pantone colours, UV coating, digital printing
Design Challenge
The pattern book of decorative papers must combine functionality with the correct visual message. The collection has been divided into three sets: recycled, colored and white papers to help the designer choose the right raw material. The visual book was, next to the cover, the most difficult element of the entire pattern book, we showed a number of comprehensive printing activities in it, such as offset printing with Pantone colors, screen printing, hot foil stamping, paper embossing and die cutting.
Research
Before developing a pattern book for decorative papers, we had to conduct a number of studies on the best selection of printing techniques for a given substrate. This required many attempts at printing and embossing with different foils with different adhesive strengths. We also had to develop special dies and multi-level matrices that took into account the specificity of the fibers found in the raw materials used, especially natural ones, such as hemp, grass or cotton.
Inspiration
The inspiration for the project was the colors and texture of the decorative papers presented in the pattern book. The colors of these papers reminded us of a recent trip to Mexico, so we decided to combine the colors and patterns presented in printing and printing decorations in such a way as to imitate those that can be found in Central and South America.
Project Duration
Projekt started in April 2022 and finished in December 2022
Operation Flow
An ideal work tool for the creative, thanks to three sets with professionally arranged collections of decorative papers, it facilitates the selection of the appropriate raw material in terms of color, texture and weight. An additional support is a visual booklet, which is a supplement to the paper sample, it presents a wide range of different types of prints and refinements presented on the paper samples. The whole is complemented by a functional cover with pockets for the described sets.
Patents
Copyright belongs to Studio Design Krzysztof Jurczyk
Image Credits
Image #1: Photographer Robert Bobryk, 2023.
Image #2: Photographer Robert Bobryk, 2023.
Image #3: Photographer Robert Bobryk, 2023.
Image #4: Photographer Robert Bobryk, 2023.
Image #5: Photographer Robert Bobryk, 2023.
Video: Creator Robert Bobryk, 2023.

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