Jelly Fresh Tlapachiuhcayotl ipan Tlachihualiztli Tlacualtlamachtiliztli by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Jelly Fresh Tlapachiuhcayotl ipan Tlachihualiztli Tlacualtlamachtiliztli
Client: Chiapa Design
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
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About Jelly Fresh Tlapachiuhcayotl ipan Tlachihualiztli Tlacualtlamachtiliztli
Jelly Fresh ce tlanemililiztli tlapachiuhcayotl inic ce tlacentlaliztli teuhtic tlacualtlamachtiliztli in omochiuh inic mochihuaz michin tlacualli. Inin tlachihualiztli motlanextilia itech ixiptla in telpocatl tlein quinamaca amatlacuilolli, ihuan quilnamiqui in yehuecauh tlamanitiliztli inic moquimiloa in yancuic michin ica amatl. Ce ixcopinaliztli in telpocatl amatlacuilolnamacac mocentlalia ihuan tlahcuilolmachiyotl, tlatecpanaliztli ihuan tlahcuilolizmachiyotl inic mochihuaz ce tlanechicoliztli ihuan in tlacohuani. Inin tlacentlaliztli quipia eyi tlahuelicayotl ihuan ome tlapachiuhcayotl tlachihualiztli, ic in tlacualtlamachtiliztli ahmo ohui motequitiltia ipan tlacualchihualoyan. Ce yancuic ihuan chipahuac tlatecpanaliztli ica ce huel ixnezqui tlapalcentlaliztli quinpalehuia in tepozcaxitl inic huel neciz ipan tlanamacoyan tlapechtli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Jelly Fresh Tlapachiuhcayotl ipan Tlachihualiztli Tlacualtlamachtiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Jelly Fresh Tlapachiuhcayotl ipan Tlachihualiztli Tlacualtlamachtiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Jelly Fresh Tlapachiuhcayotl ipan Tlachihualiztli Tlacualtlamachtiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, fish brand, packaging seasoning design
- Production Technology
- It's a Concept Design Project.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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