Red Gladiolus Tlacualhuiquilizcaxitl ica Cacahuameh by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Red Gladiolus Tlacualhuiquilizcaxitl ica Cacahuameh
by Guangzhou Miguo Food Co.,Ltd
Client: Guangzhou Miguo FoodCo.,Ltd
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #150475The Design
About Red Gladiolus Tlacualhuiquilizcaxitl ica Cacahuameh
Red Gladiolus ce tlahuiquiliztli caxitl tlen omochihchiuh para cacahuameh tlen ye tlaquimilolli. Inin caxitl quipiya ce iixnezcayotl yolic moquetztica quen yexcampa nacace, tlen otlacuiuh itech ce ocopiyaztli, ihuan ijkon quinescayotia itlanextil in tocaitl tlanamacaliztli ihuan itlalnamiquiliz tlen quihtoznequi mozcaltiz chicahuac ihuan melahuac. Chichiltic ihuan xochipalli teocuitlatl yehhuantin in tlapalmeh, tlen omotlalihqueh ipan amatl tlen quipiya iixco quen velvet, ihuan in xochipalli teocuitlatl tlachihchihualiztli omotlali ica totonqui tepoztlahcuiloliztli. Ce ichcaconetl cuetlaxtli tlatzacualoni motlalihtoc ipan cehcen itlacpac, ihuan ica inon motlapoa in caxitl. Itic, in cacahuameh tlen cateh ipan tehuilocaxitl monextiah ihuan ce tepoztli para quitlapoz in cacahuatl ihuan ce amoxtli tlamachtiloni. In caxitl quitamachihua 410 ica 410 ica 150 milímetros.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Red Gladiolus Tlacualhuiquilizcaxitl ica Cacahuameh ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Red Gladiolus Tlacualhuiquilizcaxitl ica Cacahuameh ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Red Gladiolus Tlacualhuiquilizcaxitl ica Cacahuameh quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
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