Japanese Sake Tlapōuhqui Tlahcuilōliztli by Shinji Yaoita

Japanese Sake Tlapōuhqui Tlahcuilōliztli by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2023

Japanese Sake Tlapōuhqui Tlahcuilōliztli

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Japanese Sake Tlapōuhqui Tlahcuilōliztli

Inīn cē xōchitīc sake tlapōuhqui tlahcuilōlli, mochiuh īlhuicatoca chicnāuhpōhualli xihuitl Hasegawa sake chiuhcalli. Chicnāuhpōhualli xihuitl, huēhuetlahtōlli īhuān tlamachiliztli mopiya tlācatiliztica, īhuān cuauhtzontli mochiuh achtopa tlachiyaliztli inic nēxtīzquia huēhuēcāyōtl īhuān moztlayōtl. Mochi tlapōuhqui caltōntli īpal tlīltlahcuilōliztli mochiuh inic nēxtīzquia huēhuetlahtōlli īhuān mahuiztiliztli. Īlhuitl machiyōtl teōcuitlatl īca tlacuīlōhua inic nepantla calpōlli machiyōtl chiuhcalli. Tlani comitl tlīltic mochihua. Cacalactic comitl nēxtīa ētīc huēhuetlahtōlli īhuān tlamachiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Japanese Sake Tlapōuhqui Tlahcuilōliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Japanese Sake Tlapōuhqui Tlahcuilōliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Japanese Sake Tlapōuhqui Tlahcuilōliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.