Iztacteocuitlatl Ixcuecuetzaliztli · 2023
Nunn Bush 3D Tlachīhualli Yōlīztli
- Mahuizolli A' Design Award Iztacteocuitlatl 2023 in Ixcuecuetzaliztli
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush 3D Tlachīhualli Yōlīztli
In tequitl ōmochīuh īpampa nēxtīlōz mochīn ītlamāntin in tlachīhualli īpan cē pāquilīztli nemiliztli, machtīliztli zan ahmō yekōlōni. In tlamantiliztli ōcatca nēxtīlōz in tlachīhualiztli in cactli. In tēyōlīēhuiliztli ōāsi ītech tētemōliztli īpan tlamāntin tlen huelītiah quinextiah in tlachīhualli, yeh īuhquin cemānāhuatl īhuān mochīn tlapāleh īhuān yōlīāyōmeh. In cactli ōchīhuālōc īca tlanexcopīnaliztli yeh referencia īhuān chicāhuac ēhuayōtl 3D chīhualtecayōtl. Īpan chīhualiztli, tlachīhqueh ōquicuihqueh in software C4D. Mochīn tlaāmachiōtl ōchīhuālōc īca ēhuatl tlaāmachiōtl īhuān ōquezquin Photoshop ihhuītzōtzotl. Vray ōmocuih īpan tlanextiliztli īhuān Houdini īpan īxīptlayōtl.
About the Mahuizolli A' Design Award Iztacteocuitlatl
Nunn Bush 3D Tlachīhualli Yōlīztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nunn Bush 3D Tlachīhualli Yōlīztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nunn Bush 3D Tlachīhualli Yōlīztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
