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Argan Life Ehuapiyaliztli by Angela Spindler

Argan Life Ehuapiyaliztli by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.


IztacteocuitlatlTlaquimilolli· 2023

Argan Life Ehuapiyaliztli

by Angela Spindler

Client: Depot Creative

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Argan Life Ehuapiyaliztli

In chiuhqui otlanahuatiloc ma quichihuaz tlalcehuiliztli tecontli para miec tzontli ihuan ehuapiyaliztli tlachihualiztli. In tequitl ohuehuehuetzqui ipampa oquinequi ce hueyiliztli tecontli para eyi nepapan hueyiliztin tlachihualiztli. Inin oquimonequilti tlamatiliztli itic amachihualiztli para quitemacaz in tlachihualiztli ipan ce ololtic amatli. In ololtic amatli otlahcuiloloc huan tliltic ihuan ome tlapechtli tlapalli, ce tonal-nezcayotl ihuan nochiopa pachtic atlapitzalli. In tzapotl amatlahtolmeh otlahcuiloloque ipan ome tlapalli ihuan tzicuiliztli amatl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Argan Life Ehuapiyaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Argan Life Ehuapiyaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Argan Life Ehuapiyaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We were commissioned to develop sustainable packaging for a mixed range of hair and skincare products. The challenge was that all products were different in size but the final packaging could only be a single size. This required some clever internal cardboard engineering to support the products inside the single size tube.
Dimensions & Packaging
The cardboard tubes were printed offset with x2 spot colours plus black, plus spot UV gloss and an allover aqueous satin varnish. Internal mechanics diecut only.
Labels printed 2 colour with allover satin aqueous varnish.
Printed in China.
Tags
Skincare packaging, Cardboard engineering, Tube packaging design, Clever packaging design
Production Technology
The single size tube for x3 different sized products was made to work for economical reasons. This was a very small run project so production efficiencies were essential.
Design Challenge
Securing a simple, cost effective variable insert.
Inspiration
As the product heralds from Morocco we took inspiration from the familiar geometric tile patterns. This gave us a strong graphic pattern with which to work and echo across the range for strong pack architecture. The soft colour palatte is a nod to the parched colourful Moroccan buildings. Each lid is secured by an adhesive sticker.
Project Duration
3 months in design and 2 months in production.
Operation Flow
Simple cardboard tubes sealed with a top sticker.
Team Members
Angela Spindler: Designer/Creative Director

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