Pinna Olive Oils Tlahcuilomāmatl by Giovanni Murgia

Pinna Olive Oils Tlahcuilomāmatl by Giovanni Murgia is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2023

Pinna Olive Oils Tlahcuilomāmatl

by Giovanni Murgia

Client: Fratelli Pinna

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Colors

The Design

About Pinna Olive Oils Tlahcuilomāmatl

Inin tlachīhualiztli īpampa olivo-āhuiyatl īcomīuh piya cē ixnextiliztli chipāhuac īhuān zan achitzin tlahcuilolpan, zan moixtia īca chicāhuac nepapantiliztli ītech iztac comitl īhuān tlapalehualōni ītech tlahcuilomāmatl. Inin tlamantli quinequi chīhuaz cē tlachīhualiztli axcān yancuīc, chipāhuac īhuān cualnezqui īpan quitlahtōlcopoz īxtli Fratelli Pinna, cē necentlaliztli ītech yancuīliztli īhuān tlemahuizōliztli mopiyāya ītech tlālli. Inin amo mocāhualiztli mochīhua īca cē ixtlachializtli machiyōtl tlamanilih īpampa tequitl Eugenio Tavolara, cē tlachīhuani īhuān tlacuilōani ītech Sardinia.

The Recognition

About the Mahuizolli A' Design Award Bronse

Pinna Olive Oils Tlahcuilomāmatl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Pinna Olive Oils Tlahcuilomāmatl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Pinna Olive Oils Tlahcuilomāmatl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimensions & Packaging: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tags: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Production Technology: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Design Challenge: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Research: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspiration: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Project Duration: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Operation Flow: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Team Members: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Image Credits: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023