Waggner Coffee Café Tepāncalhuīlōni by Wallrus Design Studio

Waggner Coffee Café Tepāncalhuīlōni by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2023

Waggner Coffee Café Tepāncalhuīlōni

by Wallrus Design Studio

Client: Wallrus Design Studio

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Waggner Coffee Café Tepāncalhuīlōni

Waggner Cāfetl in tepāncalhuīlōni īxiptlayo īpal se cāfe tōcāyōtl Alemānia tlālpan. In tzoncalli tlahcuilōlli ihuān huēyi Alemānia cuahuitl tlapōhualōni, ihcuilīhuiliztli mecayōtl ic, tlaneuhcayotl mahmachiyotl in tlālpan tlahcoyān. In machiyotl quittitiā mazātl mocehuiā īchān ihuān quitecuinoa cāfetl, tlahuilli īcuitlapan, ītechpa in tlācah tlaczayohuah in yohualtica ihuān quicuah cāfetl. In tlahcuilōlli tlahcuilōlō ic rotograbādo tepoztli tlacēyōtl tzoncalli tlein pōhualli 100 ihuān 70 ihuān 280 milīmetl. In tēyōllāli quinequi mā yōllāli tōcāyōtl mocaqui cualli in tlacualōyān tēnamiquiliztli tlein cē tepēxitl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Waggner Coffee Café Tepāncalhuīlōni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Waggner Coffee Café Tepāncalhuīlōni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Waggner Coffee Café Tepāncalhuīlōni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio