Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl by Mohsen Koofiani

Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2024

Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl

by Mohsen Koofiani

Client: Hernuta Day

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Colors

The Design

About Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl

Īpan in tlachīhualli tlapōuhcāyōtl, in tlācatl Señor Hernuta ca cē zan cēntetl tlamaniliztli ītech inīn tlapōuhcāyōtl, cē neāhuiltilōni tlācatl īpan cemānāhuac cacahuameh. Occequīntin tlamaniliztin in tlachihualīztli: in pācticāyōtl ītech in tlapōuhcāyōtl tlachihualīztli (iztac nepantlāyōtl īca cē melahuac īxiptli ītech in tlamanalli, mochīhua cē tlīltic īca iztac īxiptli īhuīc cē tēmictli). Mochīntīn tlapōuhcāyōtl motēnēhua cē tlahtolli ītech cē neāhuiltiliztli, īhuān niman ōmpa, tiquittah yōlqueh īca mahuiztic tlapōuhcāyōmeh.

The Recognition

About the Mahuizolli A' Design Award Bronse

Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Hernuta Day Cuauhxocoyoh Ītlapōuhcāyōtl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani