The Wine Bag Tlapiyaliztli by Antonia Skaraki

The Wine Bag Tlapiyaliztli by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2024

The Wine Bag Tlapiyaliztli

by Antonia Skaraki

Client: The Wine Bag

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #152156

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Colors

The Design

About The Wine Bag Tlapiyaliztli

Zan Lidl ipampa omochiuh, Cuauhtlacualiz ilhuitl ipan oc ce xihuitl netlacuilolli, AS omochiuh in tlamamaltlapiyalli ce oncaxitl octli 1.5 litros, caxitica piyaloyan, amo mochi huaqui octli, The Wine Barrel intequiuh. In caxitl ochiuhqueh quemmanian ce tlamamalli, cozticayotl ic tlatlaliloyan para ce pahpaquiliz ilhuitl yolizpan ihuan mahuiztic yez. Cuetlaxtic yolitztli oquitlalihqueh, melauac ihuan patio yolitztli quipia. Tlamihtiloyan ipan, ce chichiltic mecatl omotlalih quemmanian mecayotl, melauac tlamamalli ixiptlayotl ic.

The Recognition

About the Mahuizolli A' Design Award Bronse

The Wine Bag Tlapiyaliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in The Wine Bag Tlapiyaliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. The Wine Bag Tlapiyaliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas