Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli by Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli by Songbai Wang, Yao Wu and Xuan’ang Pu is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2024

Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli

by Songbai Wang, Yao Wu and Xuan’ang Pu

Client: Shede Spirits Co., Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #152685

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli

Shede Spirit Oriental Wisdom ce tlaquetzalcaxitl in omochihchiuh ipan ce China octli tlanamacaliztli. Inin tlachihchiualiztli quicetilia in tocaitl ihuan Weiqi, in ahuiltiliztli no motocayotia Go. In octli tehuilocaxtin quipiah in ixiptla iuhqui tliltic ihuan iztac Weiqi tetl, ihuan in yayahualtic tlachihchiualiztli cualli motzitzquia ica maitl. In ihcuac motlapoa in caxitl, moitta ce huehue Weiqi ahuiltiliztli tlacuilolpan tlanextilli. Ompa yetoqueh Weiqi tetl caxitzitzin ihuan ce Weiqi huapalli, ic huel moahuiltiz in ahuiltiliztli in ihcuac moqui in octli. In caxitl omochiuh ica kraft amatl cocoltic huapalamatl inic amo miec tlamantli ixpoliuiz.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Shede Spirit Oriental Wisdom Tlaquetzalli ipan Tlahtoltecomatl Octli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensions & Packaging: 312mm*312mm*142mm
Tags: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Production Technology: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Design Challenge: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Research: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiration: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Project Duration: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Operation Flow: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Team Members: Songbai Wang,
Yao Wu,
Xuan’ang Pu