Love Hanshui In Iahpiyaloni Atl Inic Moni by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2024
Love Hanshui In Iahpiyaloni Atl Inic Moni
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #152699The Design
About Love Hanshui In Iahpiyaloni Atl Inic Moni
Love Hanshui ce tlaquentiliztli tlailnamiquiliztli inic in atl chipahuac inic moni, omochiuh inic moilnamiqui in ihcuac Wuhan omopepen quen Cemanahuac Atenamitl Altepetl. Nahui yolcame in ompa nemi, in michmazatl (finless porpoise), in canauhtli xoxouhqui itzontecon, in tliltic aztatl ihuan in mazatl elk, quinnextia in nahui xiuhcahuitl in ce xihuitl. In huehue China tlilatl tlahcuiloliztli quinnechicoa in yolcame ihuan in atenamitl tlachializtli in ompa onoc. In iztac tehuilotecomatl imachiyo mochihua ica tletl inic mocototzoa ihuan ica spot tlapalli tlahcuiloliztli. Cecen tehuilotecomatl quipia 60 milimetro inic patlahuac ihuan 220 milimetro inic huehcapan. Ce machiyotl ipan in amatlahcuilolli quitlapoa ce yexcan tlachializtli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Love Hanshui In Iahpiyaloni Atl Inic Moni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Love Hanshui In Iahpiyaloni Atl Inic Moni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Love Hanshui In Iahpiyaloni Atl Inic Moni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- Dimensions & Packaging
- Bottle diameter 60mm, height 220mm
- Tags
- bottle label
- Production Technology
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- Design Challenge
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- Research
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- Inspiration
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
- Team Members
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang
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