Smoothies Tlacualmachiyotl by Andromachi Kakava

Smoothies Tlacualmachiyotl by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2024

Smoothies Tlacualmachiyotl

by Andromachi Kakava

Client: ABC Design Communication

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Colors

The Design

About Smoothies Tlacualmachiyotl

Ipan in cemanahuac mochihua nochi cahuitl nenemi huan cahuitl techpachoa, Jean Paul Lab inehuayocactzitzin nanquilia ica malacachohtzitzin chicuace centlapialoyan, mopiyah paquiliztli huan cualli ahhuiyacayotl. Malacachtinimeh mocuepa machiyotl in tlacahualiztli. Nochtin tonaltin nenemi amo quinequi itechcopa, ahciah ohtli tlen quincentlalihtiah inemiliz ica paquiliztli, yuhqui in ahhuiyacayotl tlen onoc ipan nehuayohtzitzin. Axcan cahuitl ma xiccahua huan ma xiyauh ipan nahuallahhuac ahhuiyacayo-cemanahuac Jean Paul Lab, xictocacan in paquilohtli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Smoothies Tlacualmachiyotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Smoothies Tlacualmachiyotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Smoothies Tlacualmachiyotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis