Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl ītēchcopa Lin Zhang and Chengbin Jiang

Tlanāhuatīlli Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl ītēchcopa Lin Zhang and Chengbin Jiang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl

īpal Lin Zhang and Chengbin Jiang

Tlanāhuatīlli: China Qingdao Eidon Avec Beer Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

11,126

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #153437

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl

Eidon Avec in tepetlacalli tlaxtlāhuīlli in mochīuh īpampa nāhui tlamantli tlaōlchīhualāyōtl in mopalēhuia tlayeltoquiliztli. In tepetlacalli quipiya nāhui teposcōmitl huītztic 250 millimetlan huēyi, itech centetl calāquiyān tepetlacalli in quipiya 420 millimetlan huēyac, 270 millimetlan tlahuēiliztli īhuān 130 millimetlan patlāhuac. Nāhui tlamachtīlli mācpalyōtl mochīuh īhuān tepoztlamachiyōtl mochīuh, centetl mopalēhuia in cē tlaōlchīhualāyōtl. In tlamachtīlli quināmiqui cē tlahtōlli in nēci teōyōtl in quinēxtia Europatlācah nemilizmelāhualiztli īhuān in tlaōlchīhualiztli tlamatiliztli. In cōmitl huēyi mochīuh quitēmaca tlālli īpampa cualli tlamachtīlli. In tepetlacalli no cualli mopalēhuia īpampa tlaxtlāhuīlli in ilhuitl īpan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Eidon Avec Tepetlacalli īpan Tlaōlchīhualāyōtl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Huēyiliztli īhuān Tlacualtepēhualli: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tōcāitl: Craft beer design，China design，illustration design
Tlachīhualiztli Māchiyōtl: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Tlatēmōliztli: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Tēyōllālīliztli: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Tēquitl Cāhuitl: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Calpolli Tlācah: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng