Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl by Qichao An

Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl by Qichao An is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2024

Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl

by Qichao An

Client: Mornice Brand Design

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl

Amoxtlahtolli: Ideamix Lab yehhuatl in iahmatlapil tlahtlamachtli ipampa xochicualli tetl atl series. Inin series quipia yeyi tlein ahhuiac: fresa tliltic tetl, mango xochitl xoxoctic tetl, ihuan xoxoctic ahuacatl xoxoctic tetl. Cecen tlein ahhuiac quipia icniuhyotl tlapalli, ic yeyi tlamantli huelitiz quihmatizque nohuian. Ixpan cecen tepitzin quinextia geometria xochicualli tlapohualli tlein quinextia tlein ahhuiac ihuan quihuica altepetl neztica. In atl ahmo quipia tlaneloliztli ihuan ahmo quipia necuhtli. Cecen tepitzin quipia 65 mm ipatlahuaca, 65 mm ihcuecyo, ihuan 115 mm ihueyica.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Ideamix Lab Tlein Tepitzin Tequitl: Iahmatlapil Atl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An