Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli ītēchcopa Chengdu Wanjiazu Technology Co., Ltd

Tlanāhuatīlli Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli ītēchcopa Chengdu Wanjiazu Technology Co., Ltd cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2024

Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli

īpal Chengdu Wanjiazu Technology Co., Ltd

Tlanāhuatīlli: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

2,812,556

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #153916

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli

Moutai 1935 ce tlaquentiliztli ipampa ce tlaīlli tepoztlapactli tlen China, tlen hualehua Guizhou altepetlalpan. In tehuilotl comitl quipiya tlamachiyotl tlen quiztiuh ipan chichiltic tlapaltzintli, quinnextia teocuitlatic tlaixcopinalli tlen iztanamacaque ihuan tlaīlnamacaliztli ipan Moutai altepetl. Inin tlamachiyotl motlacuilhuia ica tlahtolamamachiotl tlacuilolli tlen huehue China. Yei yahualli teocuitlatic aacueyotl motenextilia ipan iacol in comitl. In tlamachiyotl ixco motlamiltia ica ce tlapetlaniliztli tlaahhuachhuilli, tlen quipalehuia ma cualli mocui ihuan ma yamanqui momati. In tepoztli zinc tzacualoni quitequihuia ce tlantic tlapantli tlachihchiualli ic amo huelitiz motlaixcopina. In tlanemactli caxitl mochihua ica amatlapechtli tlen huel occeppa motequihuia ihuan tlen tlalpan popolihui.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Moutai 1935 Tlaquentiliztli ipan Tlaīlli Tepoztlapactli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Huēyiliztli īhuān Tlacualtepēhualli: product dimensions,230 mm x 85 mm x 85 mm
Tōcāitl: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Tlachīhualiztli Māchiyōtl: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Tlanāhuatīlli Nētēcahuilīztli: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Tlatēmōliztli: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Tēyōllālīliztli: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Tēquitl Cāhuitl: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Tēquitl Ōhuitl: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Calpolli Tlācah: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)