Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli by Yuejun Chen

Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2024

Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli

Guyuelongshan ce tlaquentiliztlahtlaliliztli ipampa ce chinantlalpan iztacoctli in hualehua Zhejiang, China. Inin octli mochihua ica ce huehcauh tlachihualiztli ihuan quipia zan tepitzin octlanelhuayotl, ic inin tlailtli cualli mocui momoztla intech telpocameh tlacuanimeh. In tlaquentiliztli quitoca in cualnezcayotl in chinantlalpan tlalticpactlacuilolli, ihuan in icaxitl ixiptla quinnextia tepemeh, atl ihuan tonalcalaquiliztli. Inin tlahtlaliliztli quinequi quiyancuilia in zan iuhqui inezca in huehueh iztacoctli tlaquentiliztli ihuan quinextia in Tonatiuh Iquizayan tlalnemiliztli ica ce yancuic ohtli. In tlaquentiliztli quipia 340 mm ipatlahuaca, 130 mm ihuecatlanca ihuan 150 mm iahcoquizca.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Guyuelongshan Itlaquentiliz Chinantlalpan Iztacoctli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.