Jiao Yu Gin Iquimiliuhca Tehuilotecomatl Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2024
Jiao Yu Gin Iquimiliuhca Tehuilotecomatl Gin
Client: Laizhou Distillery
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #154181The Design
About Jiao Yu Gin Iquimiliuhca Tehuilotecomatl Gin
Jiao Yu Gin ce iquimiliuhca tlachihualiztli tlen omochihchiuh ipampa ce gin tlen mochihua ipan Sichuan, China. In xoxouhqui tehuilotecomatl quipia ce pitzahuac ihuan colihqui itlacayo ica otlatl tlachihchiuhtli tlamachiyotl ipan ixco. Inin tlamachiyomeh quinextiah in otlatl tlaquitiliztli tlamatiliz tlen Sichuan ihuan Chongqing tlalpan. In tlamachiyotl ixco cualli momamaltia ihuan quitemaca miec tlamantli tlamatiliztli ihcuac momatoca. Ce amatl tlen otlatl mochihua, tlen palani ihuan mocuepa tlalli, quinextia in tlanamacaliztli tlamatiliztli ica ce chipahuac tlahtlaliliztli ihuan tlapalmeh tlen ahmo neneuhqueh. Ce oak cuauhtzacualli quitzacua in tehuilotecomatl ihuan quicahua ma occepa motzacua zatepan cehcen tlacualtiliztli. In tehuilotl, in amatl ihuan in cuauhtzacualli hueli occepa motequitiltiah.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Jiao Yu Gin Iquimiliuhca Tehuilotecomatl Gin ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Jiao Yu Gin Iquimiliuhca Tehuilotecomatl Gin ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Jiao Yu Gin Iquimiliuhca Tehuilotecomatl Gin quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen
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