Martial Essence In Brew Octli Tlapēhualli ītēchcopa Zhejiang Sci-Tech University

Tlanāhuatīlli Martial Essence In Brew Octli Tlapēhualli ītēchcopa Zhejiang Sci-Tech University cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Martial Essence In Brew Octli Tlapēhualli

īpal Zhejiang Sci-Tech University

Tlanāhuatīlli: Zhejiang Sci-Tech University

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,462

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #154615

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Martial Essence In Brew Octli Tlapēhualli

Tlaōlīnīztli Tlacuīlōlpan tlapēhualli mochīuh īpampa Laojiuhan, octli tlapoztectli itech Yongjia, Wenzhou. Nēztiliztli quimopanextia Fenglin Southern Fist, tlaōlīnīztli nemachtīlli, quēnamih huel īmāchiyōuh tlanēxtīlli. Cōztic tlapōhualtin quimēlāhua chicuahce tlacencāhualiztli huēyi ololiuhqui, īhuān tlapēhualli ītōcā ihcuilīuhtoc iuhqui huēyi tlahcuilōlli. Sē āmēyalli mācehualiztli tlahtzintlan ītech cē tlahtōlli tlahtoa īpampa distilación tequitiliztli. Xoctli quipia tliltic cualnēci īhuān cōztic teōcuitlatl ītzontecon. Xoctli īhuān ītzontecon tlaxēxēloltin ītech tepētl īhuān ātoyātl tlaīxcuepāhuīlīztli, in tlein quimotlālilia altepētl neneuhcāyōtl īhuān āmatl motzitzquīliz. Xoctli quipia macuīlpōhualli mīllilītroh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Martial Essence In Brew Octli Tlapēhualli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Martial Essence In Brew Octli Tlapēhualli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Martial Essence In Brew Octli Tlapēhualli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Huēyiliztli īhuān Tlacualtepēhualli: Bottle: 500ml
Tōcāitl: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Tlachīhualiztli Māchiyōtl: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Tlanāhuatīlli Nētēcahuilīztli: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Tlatēmōliztli: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Tēyōllālīliztli: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Tēquitl Cāhuitl: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Tēquitl Ōhuitl: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Calpolli Tlācah: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang