Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli ītēchcopa Hu Wan, Li Jianpeng and Shi Xiaoxia

Tlanāhuatīlli Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli ītēchcopa Hu Wan, Li Jianpeng and Shi Xiaoxia cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli

īpal Hu Wan, Li Jianpeng and Shi Xiaoxia

Tlanāhuatīlli: Netease Yanxuan Trading Co. Ltd

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

14,083

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #154809

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli

Ipan Nepantla Tonatiuh Ilhuitl, metztlaxcalmeh netlahpaloliztli ihuan mocualiztli tech. Zan niman, inic tlatquitiliztli huel mahuiztic ihuan mixpolihuic moyetztica, tequitini yolnonotzaco quichihqueh ce tepitontzi ihuan tlalchipahuac metztlaxcalli tlamachtli petlacalli. Sheng Ming Yue quitta ce tlanextli metztli moeztitoc ipan hueyatl, quinextia China tlacah intlayelneliztli ipan cenquiztli ihuan cualli tlamantli, quipia chicahuac netlahpaloliztli zan quintoca cualnematiliztli ihuan hueyiliztli China huehueh nemiliztli. Tlatequitiliztli huel quinequi quitlani ce chicahuac ihuan ahmo patiyoc ohtli ipan ilhuitl pampa quinextia ce yecnemiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Sheng Ming Yue Metztlaxcalli Tlamachtli Petlacalli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Huēyiliztli īhuān Tlacualtepēhualli: Width：200mm x Depth:110mm x Height：255mm
Tōcāitl: Oriental Aesthetics, Package Design
Tlachīhualiztli Māchiyōtl: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Tlanāhuatīlli Nētēcahuilīztli: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Tlatēmōliztli: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Tēyōllālīliztli: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Tēquitl Cāhuitl: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Tēquitl Ōhuitl: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Calpolli Tlācah: Hu Wan
Li Jianpeng
Shi xiaoxia
Īxiptla Tlanēxtīlli: Creative Director Hu Wan
Designer Li Jianpeng