Freeway Loud Tlanextilizyolitiliztli 3D ipan Tlachihualiztli by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlIxcuecuetzaliztli· 2024
Freeway Loud Tlanextilizyolitiliztli 3D ipan Tlachihualiztli
Client: Morgan Studio
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Ixcuecuetzaliztli Category
Verified Award Winner
Verify Award Status for #156123The Design
About Freeway Loud Tlanextilizyolitiliztli 3D ipan Tlachihualiztli
Freeway Loud ce yolitiliztli tlachihualiztli ica eyi ixtlapaliztli (3D) omochiuh ipampa ce cactli tlanamacayotl. Inin yolitiliztli quinextia ce cactli ijtic industrial tlaltipactin, campa in tepoztlachihualhuan neci quiyolitiah in tlachihualiztli. In cactli omomachiyoti ica hard surface tlamatiliztin ipan 3ds Max, ica tlaixcopinaltin quen tlanextiliztli. In textura omochiuhqueh ica cuetlaxtli tlaixcopinaltin ihuan digital tlacuilolhuaztin, ihuan in tlachializtin omorenderoh ica Vray ipan 1920 ica 1080 pixeles. Inin yolitiliztli omochiuh ipampa online tequitl, ihuan in itlanequiliz ma quinhuica in tlachixqueh zan ica tlaixcopinaltin, ahmo ica tlahtolli tlen tlamelahua.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Freeway Loud Tlanextilizyolitiliztli 3D ipan Tlachihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Freeway Loud Tlanextilizyolitiliztli 3D ipan Tlachihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Freeway Loud Tlanextilizyolitiliztli 3D ipan Tlachihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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